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Simple But Powerful Ways To Market

Networking

It is one of the cheapest and mostly commonly used approach by people who own a small business. Owners tend to print as many name cards as possible and take the wrong approach in handling them out. To the people you are handling out your name cards too, you are as emotionless as the name card that you have printed. Instead, make friends and get to know the people around you. Having made a couple of friends in the same industry is definitely more productive and effective than handling your name cards out like brochures in a shopping complex.

Referrals
This marketing strategy places a close second in preferred methods of generating new business leads. The key here is to ensure that you take a proactive approach rather than a passive one. Instead of assuming that a satisfied client will refer someone to you, ask for that referral. Tell people who your ideal client is and ask for their help in finding these types of clients. The real estate agent who represented the seller when we bought our house sends us a card every year and reminds us that she loves referrals. It is not pushy, does not sound like she’s begging, and I’m confident it helps generate new leads.

Writing
This often under-utilized marketing strategy is an excellent way to become recognized as an industry expert. Every industry has trade magazines and most are hungry for good content. The Internet is also filled with web sites and e-zines looking for material to send to their subscribers and customers. This marketing strategy alone will help you drive more traffic to your web site more than anything else. It is sometimes challenging to come up with ideas and to write an 500 words article but the investment of time and effort is definitely worth it. You can also consider submitting to us, simply write a review about your shop and email it to marketing@spreecrunch.com and shortlisted will be published on SpreeCrunch homepage for FREE.

Newsletters
This is another powerful marketing strategy to keep your name in front of your customers and prospects. Provide key insight into business challenges and offer solutions to them. In other words, help your prospects and customers solve problems. Some newsletters are nothing more than advertising so be sure to provide valuable information to your customer. You might want to subscribe to our newsletter, we call it mailing list at the top of this page, to get a better idea on how we share value with you.

Offer a Guarantee
A concern many people have when changing suppliers is the risk associated with the change. They may not be completely satisfied with their existing supplier but the risk of choosing a supplier who may be worse can prevent them from changing. Eliminate this concern and offer a guarantee.

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