SpreeCrunch - The Premier Blogshop Network

Identifiy Your Niche And Needs

Identifying your customer is also important as defining your products and your marketing strategy. If you do not have a concrete marketing plan, then prepare to fail. A product is only as good as it’s marketing strategy. The classic iPod Vs Creative Zen Mp3 players war serves as a good example. Before the iPod, Creative was one of the pioneer companies that made Mp3 players. The difference between the iPod and Creative Zen wasn’t that great - both Mp3 players had their advantages and flaws. With neither clearly a “better” product of the two, it boiled down to marketing. The rest as they say is history. As we have it, Apple’s iPod emerged the winner with the lion’s share of the Mp3 player market. Creative’s Zen crumpled under the weight of Apple’s well oiled and creative marketing. … Read On »

Connecting Through Blogging

Millions around the world has jumped onto the bandwagon of blogging since it’s inception during the late 90s. Since then, blogging has evolved into an effective source of social media. But few people realize the potential and power of blogging, like the Malaysian elections a few months ago - political blogs were credited with swaying potential voters to the opposition. In a a country where media is closely watched and censored, blogging provides readers a different alternative and perspective. As more and more people migrated to the internet, traditional media lost its stranglehold on being the sole source of information.

Blogging was clear to anyone, anyone who is hoping to use the internet as a faster and cheap way to reach out to a targeted audience. It is an effective way to read out to influence large numbers of people instantaneously. Businesses like Lenovo recognized the need for blogs and created Thinkpad blogs to listen to their customers’ feedback. So far, it has been very positive. … Read On »